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This graphic is the logo of TMTA's 2009 Medical Technology Mission to China which
will take place in Hong Kong and Shenzhen in April 2009. This will be TMTA's 5th consecutive Mission to China.
For a day-by-day
account of the Mission, go
to our latest_news page.
 TMTA
Company president Gary Hodgins grins as he contemplates the joint
venture deal his company sealed with a Chinese partner to market
medical cleansers and disinfectants in Hong Kong and China. Mr.
Hodgins predicts that many other Canadian companies will follow
Pharmax into China's huge healthcare market.
TMTA chairman and China
Mission coordinator, Christian Dubé addresses Chinese-language media
at a press confererence on the 2009 Mission.
Returning to Shenzhen for the
5th year in a row, CardioMed was one of 7 exhibitors at Canada's
2009 pavilion. From right to left, CardioMed President, Ross Dube is
seen here with Jamal Mustafa, the company's Export
Manager.
TMTA chairman, Christian Dubé,
stands with Fair attendees in front of the TMTA booth at the 2009
CMEF.
Site visits and social
gatherings are an intrinsic part of each mission to China. The 2009
group is seen here at a such a gathering.
One of the translators
assigned to the TMTA group hams it up for the camera by flashing
a peace sign. Typical of China's new generation, Linda Li is well
educated, techno-savy and hip to western styles and fashions. It
is anticipated that her generation will be expecting the best in
terms of healthcare and medical technology.
Richard Marusyk of Vista Medical
is seen here explaining his company's products to CMEF visitors.
The Shenzhen Convention and Exhibition
Centre where the CMEF takes place is one of the largest in the world.
The entrance to the Fair is marked by the large red banner.
The entrance to the CMEF
exhibition hall. Like everything else in Shenzhen, this facility is
brand new and designed to accommodate huge crowds.
Eager to promote its new technology centre, the town of Markham
was a key participant and co-sponsor of the 2009 Mission. John
Livey, the Chief Administration Officer for Markham chats with a Fair visitor.
Opening ceremony at the CMEF: a
rapt crowd composed of attendees from all over the globe is waiting
for the exhibition to start.
One view of the CMEF halls.
The exhibition is Asia's most
important medical technology trade show.
Exhibitors from around the globe
vie for attention from audiences from China, Asia and the rest of
the world.
Sporting plenty of red maple leaves, Canada's pavilion is showing
off our best: Globally focused medical
technology companies make a point of using it as
a venue to feature their best achievements.
Standing in the Canada Pavilion,
Vera Dube, Vice-president of CardioMed chats with Linda the
translator. Eager to learn all she could about Canada, Linda had
many questions to ask about our country and its people.
Getting
to know the locals:
Nothing beats actually being
on location.
TMTA chairman, Christian Dubé is seen here with two
chief
cardiovascular surgeons from the hospital in the city of Tianjin
during the 2005 Mission.
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This page focuses on special projects which TMTA is either
sponsoring in whole or in coordination with other organizations.
As dynamic as it is, Canada's healthcare market is too small to
sustain true economic growth in most sectors of the medical
technology industry. In order to be sustainable, most companies need
to court and nurture world markets. In our opinion, this can best
be done by growing our businesses into the globe's emerging
countries. One of these countries is mainland China, the world's largest
untapped market.
This page focuses on providing you with background information
about China, its healthcare market and previous TMTA missions to
this amazing country. Also featured here are selected photos
from the last 5 missions to Hong Kong and Shenzhen.
For more information about opportunities in the Ukraine,
Thailand, Japan, Israel and Peru, go to our
global focus page.
This section was last updated on
Friday July 17, 2009.
The Canada-China Mission: An on-going success
Although TMTA is an Ontario-based
organization, some TMTA special projects or events are open to medical technology
companies from all across Canada. Such is the case for our Canada-China
Medical Technology Mission which has been a recurring yearly
initiative
since 2005.
Since TMTA's 2009
mission to China is now over, we invite medical technology firms
from across Canada to be part of our
2010 mission. To get an idea of what such a mission will likely be
like, browse this page which summarizes elements from Missions which
took place in 2009, 2008, 2007 2006 and 2005.
You may also call or email us to enquire about next year's event.
Pondering
China: Should you get involved or not?
Is
your enterprise looking to grow exponentially over the next few
years?
Doing business with China should be at the top of your list
because:
• China has a population
of 1.3 billion people. A significant portion of it is aging.
• China's
consumer market is the fastest growing in the world.
The compound annual growth rate
of the market from 2002 to 2006 was 14.9%.
• Chinese
demand for medical devices is voracious.
In 2006, the Chinese medical
devices market grew by 12.9% to reach a value of $13.7 billion.
• Growth
forecasts are astounding.
In 2011, the medical devices market is expected to have a value of
$23.2 billion, an increase of 69% since 2006.
•
Growth
opportunities for healthcare products and services are amazing.
With rising incomes in
major cities, both young and old are demanding more extensive and
modern healthcare products and services.
• In China,
even a market segment of only 2% amounts to millions of people
• Chinese companies are
looking to do business with firms like yours
If you're
not doing business in China yet, we’re guessing it’s because::
• You think your company cannot afford the cost of expansion into
China.
• You don’t know where to
start or how to proceed.
• You’re intimidated or
confused by the Chinese language and culture.
• Your
fear of China’s bureaucracy has you running in the opposite
direction.
• You’ve heard
horror stories about thefts of intellectual property.
The good
news is: thanks to TMTA's 3-year old partnership with Industry
Canada, most obstacles have been turned into opportunities:
• Thanks to the deal we’re offering, expanding into China is
affordable.
• A simple start-up
strategy takes care of all the details.
•
Our market-base approach allows you to
cut through
the red tape.
• Legal experts can
assist you in protecting your intellectual property.
•
Translators and guides help you unravel the mysteries of the Far
East.
Check out the following fact sheets for fascinating facts, figures
and practical steps on how to expand your business into China.
Healthcare
in China
The medical device
market in China
Exporting
medical devices to China
Registering your medical device in China
Intellectual property
protection in China
China:
Exploring the world's largest under-tapped market
If your
enterprise is ready to take the jump, we've got the China all lined
up for you. As in the previous
5 years, the Trillium Medical Technology Association (TMTA) will be organizing another mission to mainland China
in 2010.
Tailored to meet the needs of emerging medical technology companies,
the China Mission focuses on providing entrepreneurs with
access to:
• qualified distributors and networks
• research and development staff and / or facilities
• manufacturing plants and partners
• pertinent facts about China’s healthcare system
• reliable information about the Chinese market
• on-site visits to life sciences parks
• in-person tours of major trade zones
• meet and greet events with leaders of medical companies and
organizations.
First stop: Hong Kong
As in previous years, the
2010 China Mission
will highlight the Chengdu region with specific emphasis on the city
of Shenzhen. As in previous years, the mission also adds Hong Kong to the mix. A
popular place to establish an early presence in China, Hong Kong
combines a familiarity with western business practices and an
awareness of the “Chinese way” of conducting business.
Hong Kong also provides a good potential for Canadian medical
technology firms looking for local partners, or money to finance an
expansion into China or anywhere else in Asia. The majority of
medical and healthcare equipment companies in Hong Kong are engaged
in OEM business.
The manufacturing sector in Hong Kong has been supported by a strong
regulatory framework, which strictly enforces international IP
protection rights and quality control standards. This why Canadian
firms are urged to select Hong Kong or Canada as the judicial forum
for contracts and any legal disputes with Chinese companies.
Shenzhen and a fair to
remember
Next after Hong Kong, the China Mission travels on to Shenzhen. Shenzhen is host to the
China International Medical Equipment Fair (CMEF), a world renowned
annual medical exhibition which has been taking place since 1979.
The CMEF gives participants a first-hand look at the state of the
medical technology business in China. Best of all, it also offers
them an opportunity to display their products or promotional
materials within the fair’s Canadian pavilion. The 2008 version of
the fair attracted 1, 500
exhibitors and over 55,000 visitors.
Basic costs
In previous years, the registration cost for the China Mission was
$500.00 per person. This fee was made possible because of cost-sharing on the
part of LSB (the Life Sciences Branch of Industry Canada) and DFAIT
(the Department of Foreign Affairs and international Trade). Fees
for the 2010 mission are under review at this time and will be
posted once confirmed.
In return for this basic fee, all Mission members will be provided
with:
• a business networking function (in both Hong Kong and Shenzhen)
• room rental and hospitality for business matching seminars in Hong
Kong and Shenzhen
• translator services throughout the Mission
• admission/registration to the CMEF Exhibition in Shenzhen.
A great value
With fees that have not changed in 3 years, the China 2008 Mission
is an even better value than it ever was. But space is limited and
all registrations are handled on a first-come, first-served basis.
So be sure to reserve early in order to ensure your participation in
this leading edge event.
A registration deposit is required reserve your spot. Registrations
can be made through the TMTA website or by emailing to
china@tmta.ca.
All payments (by cheque, Visa or MasterCard) must be made to TMTA at
the time of registration.
To register for the Mission, download the
China
Mission registration form.
The
China Mission: A sample day-by-day agenda
While the
day-by-day agenda for each mission is varies somewhat, the average
itinerary follows pretty much the pattern outlined here.
Day One and Two:
Participants leave Canada on a direct flight, arrive in Hong Kong and settle into their hotel.
Day Three:
• Mission briefing with the Canadian Consulate General in Hong Kong.
• Meeting with key Hong Kong government organizations (eg. HK-TDC).
Day Four:
• Partnering seminar and networking luncheon.
• One-on-one company-to-company meetings.
• Group traveled to Shenzhen.
Day Five:
• One-on-one meetings.
• Participants set up their respective booths in the Canadian
pavilion at the CMEF.
Day Six:
• Opening day of Chinese Medical Equipment Fair.
• Opening of the Canadian Pavilion at the Fair.
Day Seven:
• Participants man their respective booths in the Canadian pavilion
at the CMEF
• One-on-one meetings at the Canadian pavilion.
Day Eight:
• Participants man their respective booths in the Canadian pavilion
at the CMEF
• One-on-one meetings at the Canadian pavilion.
Day Nine:
• Closing day of the CMEF.
• Canadian Pavilion is dismantled (4:00p.m).
• Intra-mission debriefing.
Day Ten:
Participants leave Hong Kong airport to return to Canada
How
much does a mission cost?
Fees
for the 2010 Mission are presently under review and will be
announced on this page as soon as they are confirmed. In order to
give you some idea of the costs involved, we list here the fees for
the 2009 Mission.
The basic
registration fee for the Mission last 2 missions was $500.00 per delegate.
The following additional fees apply according to the level of involvement as indicated below:
Basic
(minimum company participation required) $500.00 per person
Personal
(minimum admission fee for walking the CMEF) $250.00 per company
(This fee is waived for those choosing other options listed below)
Promotional:
includes putting company literature on display at the Canadian
Pavilion at CMEF:
$500.00 per company
Exhibitional:
includes use of a 2m x 2m display counter within the Canadian
Pavilion at CMEF: $1,000.00 per company
Full-service:
Includes use of a 3m x 3m display counter within the Canadian
Pavilion at CMEF: $2,000.00 per company
All display spaces are located
within the Canadian pavilion and include the following items:
- a display counter
- a customized graphic display panel
- a brochure stand
- a waste basket
- a stool
Each Mission
attendee is required to make an initial $500.00 deposit upon
registering for the Mission.
All companies/organizations are responsible for their own air travel, Chinese travel visas,
hotels, tourist venue admissions, local expenses (taxis, meals etc.)
not specified in the above listing.
The $500.00
registration deposit is required reserve your spot. Registrations
can be made through the TMTA website or by emailing to
china@tmta.ca.
All payments (by cheque, Visa or MasterCard) must be made to TMTA at
the time of registration.
To register for the Mission, download the
China
Mission registration form.
Printable versions of this
information is available as a series of downloadable pdfs under the
following titles:
China: The
future of your enterprise
China: An
agenda
China: Fees and options
China: Comments of
participants
China: Registration for the Mission
For additional information on the China market, consider
click on http://www.export.gov/articles/transcript_china.asp.
The site contains a lot of information about exporting to China.
For more photos and a day-by-day
summary of a typical mission, go to our latest news page.
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